An interesting product or a healthy company can not effectively transmit their positive qualities if they are not valued in the right way. Communication is targeted towards customers and towards the public and media, image study and appropriate media promotional and customized.

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PidiErre was responsible for the editor coordinating of the first edition of “I Quaderni di Anticirisi Day”, also promoting the launch event at the International Book Fair of Turin, May 14th, 2012.

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